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Client: Type Two (Collective)

Project Type: Branding, Logo, Typography

 

Type Two is an online adventure brand that focuses on educating people in outdoor adventure. It started by following the client's journey on the Pacific Crest Trail. The name comes from a type of mid-level difficulty on the adventure fun scale, being "type two". The goal was to create a brand that was exciting and connected to outdoor adventure.

Process

 

Logo design started with three ideas. The aim of all variations was to pull in a punk identity while also connecting to adventure and Type Two fun. 

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The Work

 

Work for Type Two started with a brand identity and has evolved into social media, website design, pitch decks and apparel.

Let's Connect

I look forward to working with you!

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