Client: Self-Agency Academy
Project Type: Branding, Logo
Self-Agency Academy is an organization dedicated to bringing members of the Portland Metro Area community together. The purpose of their gatherings is to create solidarity in the community and encourage their participants to be their own advocates. Self-Agency Academy is a space mainly dedicated for women and female-identifying members of the community to learn and foster their self-agency.
Process: Logo design started with the aim to speak to the audience, a predominantly female-identifying population, while feeling empowering and inspiring without being blatantly "womanly" or "girl power".
The Work
The need for the logo was the first step in creating the brand. The organization had existed under different branding and a slightly different name. Following the logo redesign, I refreshed the existing website on Squarespace to meet the new look and provide a level of trust and authority to website visitors.
