Pair was a branding project for a factitious restaurant and bakery. The assignment was to create a business, a story and brand. Then create designs for a cookbook and menu.

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Pair has two meanings. The first, to symbolize the relationship of the twin owners, the second to speak to the social impact that Pair provides. Every dish purchased is matched with another meal that goes back to the community.

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The story behind this brand is a set of twins open a restaurant and bakery bringing to the country house Blenheim Palace. The palace needed an update to attract more tourists and locals. The lower floor's conversion to Pair allowed tourists to appreciate the magnificent palace while enjoying a meal. Locals can enjoy the restaurant for regular meals and events out.